Lindsay Miranda-Gill

VP of Marketing or Growth, Head of Growth, Marketing and Sales Director, Fractional CMO/CRO

I’m the growth leader with 20+ years of experience who owns the number and finds the fastest way to move it.

I take the funnel, pricing and ad spend you already have and make them work harder: more pipeline, bigger deals and more profit, without starting over.

Book a 15-minute call Download my resume

Results I’ve delivered

Every number here comes from my work history. I’m happy to walk you through exactly how I got each one.

  • Grew pipeline and sales

    Built full-funnel acquisition, follow-up and RevOps systems: campaigns, lifecycle messaging, lead routing and reporting.

    25%+
  • Raised average deal value

    Rolled out pricing and offer changes, backed by buyer-psychology sales scripts, training and checklists. Close rates improved too.

    33%+
  • Cut manual lead-routing time

    Built AI-enabled workflows for lead enrichment, routing, follow-up and dashboards, so sales reaches new leads faster.

    ~40%
  • Generated leads from partners

    Scaled alliance-based lead generation, with attribution so every partner channel shows the revenue it brings in.

    100+ a month
  • Found reclaimable profit

    Ran Profit Optimization Audits for small and mid-market companies at roughly $3M to $12M in revenue. That’s per client.

    $5K+ a month

I fix what’s already there before I build anything new

Most companies don’t need a rebuild. They need a few smart changes in the right places. My strength is optimization: finding the low-hanging fruit that moves the needle fast.

Quick wins first

I look for the changes that are easy to make and pay off quickly: pricing, offers, follow-up speed, conversion gaps and wasted spend.

Measure everything

The numbers are the boss. If it can be counted, I count it. That’s how we know what to keep, what to fix and what to stop.

Systems, not one-off campaigns

Acquisition, conversion and retention connected with RevOps and AI-enabled automation, reviewed in a weekly KPI meeting with marketing, sales and finance.

Some of the key numbers I watch

I track the whole funnel, from the first click to the last dollar of profit. Here’s what each one means.

Return on ad spend (ROAS)
What you earn back for every dollar you spend on ads.
Cost per acquisition (CPA)
What it costs to win one new customer.
Conversion at every funnel step
How many people move from one step to the next, and where they drop off.
Customer lifetime value
How much a customer spends with you over time.
Sales
The top line, tracked against pipeline and goals.
Profit
What’s left after costs. The number that actually pays for growth.

I believe the numbers don’t lie, so it’s important to know the starting point so we can reach your growth goals.

Three small changes can double your profit

This is the 6/5/5 framework I use with clients: grow revenue 6%, cut cost of goods 5% and cut overhead 5%. None of these is a big swing. Together, they compound.

Profit scenarios for a $5 million business
Scenario Revenue COGS Overhead Net profit Change
Baseline today$5,000,000$2,500,000$2,000,000 $500,000 n/a
Revenue +6% only$5,300,000$2,500,000$2,000,000 $800,000 +60%
COGS −5% only$5,000,000$2,375,000$2,000,000 $625,000 +25%
Overhead −5% only$5,000,000$2,500,000$1,900,000 $600,000 +20%
All three together$5,300,000$2,375,000$1,900,000 $1,025,000 +105%
  • $525Kin new annual profit, from what’s already in the business
  • $1.575Madded enterprise value at a conservative 3× multiple
  • $0spent on new customer acquisition to get there

Illustrative example for a $5M business at a 10% net margin. The revenue gain assumes the extra sales come from better pricing, offers and conversion on existing demand, so delivery costs don’t rise with it. The same percentages scale to any revenue level.

The Compounding Optimization Formula - 6/5/5 framework

Three examples of how the same three levers play out in different businesses. Each one grows revenue 6%, cuts cost of goods 5% and cuts overhead 5%.

A B2B professional services firm

$4M revenue

Steady referrals and a loyal client base, but flat growth. The owner was working harder and keeping the same 10% margin.

  • +6%
    Revenue: better pricing and follow-up

    Raised prices on new work, added a tiered offer, and trained the team on buyer-psychology sales scripts. Every proposal now gets a follow-up sequence within 48 hours.

  • −5%
    COGS: delivery costs

    Re-scoped the delivery hours on each project type and renegotiated two subcontractor rates.

  • −5%
    Overhead: tools and spend

    Cancelled unused software seats and merged overlapping tools into one stack.

Annual profit and loss, before and after

LineBeforeAfter
Revenue$4,000,000$4,240,000
COGS$2,000,000$1,900,000
Overhead$1,600,000$1,520,000
Net profit$400,000$820,000

+$420K a yearNet profit up 105%, with no new ad spend.

A B2C online retailer

$8M revenue

Strong sales, thin margin. Ad spend kept rising, but profit didn’t.

  • +6%
    Revenue: checkout and repeat orders

    Fixed leaks in the checkout and email follow-up funnel, and added a post-purchase offer to lift average order value and repeat orders.

  • −5%
    COGS: suppliers and shipping

    Renegotiated supplier terms and shipping rates, and reduced returns by fixing unclear product pages.

  • −5%
    Overhead: low-return spend

    Cut ad spend and agency retainers that weren’t paying back, and automated manual order and support tasks.

Annual profit and loss, before and after

LineBeforeAfter
Revenue$8,000,000$8,480,000
COGS$4,800,000$4,560,000
Overhead$2,560,000$2,432,000
Net profit$640,000$1,488,000

+$848K a yearNet profit up 132.5%, from a thin 8% margin.

A B2B software company

$3.2M revenue

Healthy trial sign-ups, but too many trials never turned into paying customers, and costs had crept up since the growth years.

  • +6%
    Revenue: packaging and speed to lead

    Re-packaged the pricing tiers, tightened trial-to-paid follow-up, and used AI-enabled routing to get hot leads to sales faster.

  • −5%
    COGS: hosting and data costs

    Right-sized hosting and renegotiated third-party data and API contracts.

  • −5%
    Overhead: stack and reporting

    Consolidated the software stack and replaced manual reporting with live dashboards.

Annual profit and loss, before and after

LineBeforeAfter
Revenue$3,200,000$3,392,000
COGS$960,000$912,000
Overhead$1,856,000$1,763,200
Net profit$384,000$716,800

+$332.8K a yearNet profit up 86.7% at a 12% starting margin.

Where I’ve done it

Twenty years across B2B and B2C: SaaS, professional services, commercial real estate, mortgage lending, health and wellness, financial services, logistics and transportation, ecommerce, IT services, HR, home services. Plus, I’ve led marketing and sales teams of 5 to 25+.

Sept 2020 to present

Head of Growth and Marketing Director

Menture

Lead full-funnel marketing, RevOps and profit optimization for small and mid-market clients. Used the 6/5/5 framework with hundreds of B2B and B2C firms to grow revenue, cut costs and double profit.

Feb 2015 to Aug 2020

Marketing Director, Consultant and Growth Strategist

Growth Advisor On Demand

Grew sales and pipeline 25%+ with full-funnel, CRM and RevOps systems. Provided fractional marketing leadership for service firms and SaaS teams.

Jul 2005 to Jan 2015

Co-Founder, Head of Growth and CMO

The Marketing Loft

Co-founded and grew a marketing services firm. Increased lead opportunities and sales volume 25%+ by improving offer positioning, campaign performance and sales follow-up.

Jun 2006 to Aug 2012

Marketing Director and Events Manager (fractional)

Triovest Realty Advisors

Owned marketing strategy for a commercial real estate portfolio, including events that drew 500 to 2,500+ attendees each.

Sep 2009 to Sep 2010

Fractional CMO

Boot Camp Fitness

Drove membership growth with repeatable acquisition and follow-up systems: local digital, offers, landing pages and referral partnerships.

Jul 2000 to Jul 2005

Marketing Director and Events Manager

Home Trust

Helped grow the sales team’s pipeline to 1,000+ leads a month through broker marketing, lead capture and follow-up.

Education

Bachelor of Commerce, Marketing (minor in E-Business), Ryerson University, now Toronto Metropolitan University

Marketing Administration Diploma, Seneca Polytechnic. Graduated with honours.

What I do

Growth strategy from acquisition to retention. Demand generation and pipeline. Go-to-market and offer positioning. Pricing and packaging. Lifecycle marketing. RevOps and CRM workflows. AI tools and automation. Analytics and KPI dashboards. Partnerships and referrals. Sales enablement.

Let’s find your first quick wins.

Book 15 minutes. Tell me about your growth goals, and I’ll share where I’d look first for quick wins.

Book a 15-minute call Download my resume

Phone: 416-821-6578
Email: lindsay@lindsaymirandagill.com
LinekdIn: linkedin.com/in/lindsaymirandagill