You're hiring for growth in 2026. This changes what that looks like. 105% net profit growth. 90 days. Self-funded. Margins compressed by tariffs & inflation? That's exactly what this diagnostic finds. What if the hire paid for itself before you committed? $1.575M+ in enterprise value. Three small levers. Headcount freeze? The sprint is self-funding — it doesn't count against it. You're hiring for growth in 2026. This changes what that looks like. 105% net profit growth. 90 days. Self-funded. Margins compressed by tariffs & inflation? That's exactly what this diagnostic finds. What if the hire paid for itself before you committed? $1.575M+ in enterprise value. Three small levers. Headcount freeze? The sprint is self-funding — it doesn't count against it.
For CEOs, Founders, CFOs & Hiring Leaders · A Different Kind of Senior Hire

You shouldn't have to
gamble on a growth hire.

There's a way to bring on a senior growth executive that proves the value in 7–30 days — under NDA, with a specific financial target agreed in advance — before you commit to a single permanent dollar.

Book a Free Growth Sprint Call →
The Real Cost of Getting This Wrong

The hiring mistake you
can't afford to make again.

Every month you wait. Every hire that underdelivers. Every quarter your margins soften while your revenue grows. None of it is an accident — and none of it is inevitable.

"I've spoken to hundreds of business owners who are quietly terrified of the same thing: that they'll spend six figures on a senior hire, wait six months for results, and end up exactly where they started — except now they're also managing a departure, a gap, and the politics of 'this didn't work.'"

— Lindsay Miranda-Gill, Menture Inc.
01
The Ramp-Up Void

Six months of full salary for partial output. By the time they're truly productive, half the year is gone. If it doesn't work out, you start the whole process over again.

Avg. mis-hire cost at Director level: 1.5–2× annual salary
02
The Vanity Metrics Trap

Impressions up. Engagement up. Net profit flat. They know marketing but not margins. Cost structure, pricing, and the bottom line are an entirely different skill set.

Pricing under-optimization alone: often $50K–$200K missed annually
03
The Invisible Profit Leak

Every $5M+ business has hidden profit sitting uncollected. Vendors. Software. Conversion gaps. Delivery costs. Nobody found it because nobody was looking for it systematically.

Our audits consistently surface $5,000–$15,000/month in reclaimable profit
04
The Language Barrier

Your board speaks EBITDA. Your hire speaks campaigns. When they can't bridge that gap and translate results into numbers that matter, trust erodes fast — and then everything else does too.

Avg. timeline from "we need growth" to "we need to replace them": 14 months

"The Sprint isn't a discounted introduction. It's a proof-of-work structure —
either the diagnostic finds what I know it will find, or you walk away with the full output and the conversation ends there. That's not a risk for you. That's the entire point."

The Proof-of-Value Sprint

Start with 7–30 days.
Commit to a career when it's earned.

Every audience in this hiring process has a different question. CEOs want proof. CFOs want ROI math. Recruiters want a candidate who removes their risk.
The Sprint Entry answers all three — before the first offer letter is signed.

One Pillar. One High-Impact Finding.

A focused audit of one financial pillar — Revenue, COGS, or Overhead — chosen based on where your pain is most acute. Best for companies where P&L access needs to be built in stages, or where a fast proof-point is all the CFO needs to green-light the full engagement.

Deliverables
Quantified profit opportunity with dollar specificity
Ranked actionable recommendations for that pillar
Financial impact projection — board-ready language
Mutual NDA · Flat fee · No ongoing obligation
Cross-Pillar Diagnostic. Fast Decision Framework.

A cross-pillar diagnostic covering all three levers at working depth. Identifies the top 3–5 highest-ROI opportunities with a prioritized implementation sequence. Best for companies in active hiring mode who want to validate fit and financial rigor before committing to a permanent role.

Deliverables
Full three-pillar opportunity map (Revenue · COGS · Overhead)
Prioritized roadmap ranked by impact and execution speed
Weekly P&L reporting · Baseline established day one
Conversion term sheet if milestones are met
Complete Audit. Permanent Partnership Entry.

The full 120+ analysis point diagnostic across all three financial pillars. The deepest scope, producing the most complete picture of reclaimable profit within the business. If milestones are met, a 60-day implementation engagement opens on negotiated terms. The hire conversation follows after that.

Deliverables
120+ analysis points · Complete implementation roadmap
4× weekly KPI reports against agreed P&L baseline
EBITDA improvement projection for board presentation
If milestones met: 60-day implementation engagement opens

"Every Sprint is conducted under mutual NDA. The financial target is agreed in writing before day one. If the target isn't hit, you keep the full diagnostic and roadmap — and owe only the flat sprint fee. I'm willing to stake the terms of our introduction on what I know I'll find."

🔒 Mutual NDA · Agreed Milestones · Flat Fee
How It Actually Works

Proof first. Hire conversation second. In that order. Always.

There is no assumption of a permanent role. The Sprint runs, the milestones are either hit or they aren't, and that result determines whether a hiring conversation happens at all — not the other way around.

01
The Sprint — Mutual NDA, Agreed Target, Flat Fee

7, 14, or 30 days depending on scope. A specific reclaimable profit target is agreed in writing before day one. I run the full diagnostic — Revenue, COGS, Overhead — and deliver everything produced, regardless of outcome. The sprint fee can be held in escrow against the agreed milestone conditions, removing all ambiguity.

02
The Milestone Gate — Did It Deliver?

At sprint close, the output is evaluated against the agreed target. Either the reclaimable profit was surfaced or it wasn't. This is a binary gate — not a negotiation. If the milestone is met, both parties have five business days to discuss a full engagement. If not, the conversation ends here.

03
The Hire Conversation — Earned, Not Assumed

If the Sprint delivers, the hiring conversation opens on a completely different footing: you've already seen how I think, what I find, and how I report it. Role, compensation, and scope are negotiated with a demonstrated track record inside your specific business — not a résumé and a promise.

What you keep — regardless of outcome
✓
Complete P&L diagnostic

Forensic audit across all three pillars with projected financial impact per line item.

✓
Prioritized implementation roadmap

Ranked by impact and execution speed. Actionable without me in the room.

✓
Weekly P&L reporting throughout

Real numbers against the agreed baseline. Board-ready from the first report.

✓
EBITDA improvement projection

Quantified, board-ready output showing annualized profit improvement and enterprise value impact.

The Numbers Don't Lie

This is what three small shifts actually look like.

Here's what most business owners don't realize: you don't need a dramatic transformation to double your net profit. You need three modest, targeted improvements — each pulling a different lever in your P&L — to activate a compounding effect that changes the entire financial picture.

Scenario Revenue COGS Overhead Net Profit Δ
Baseline Today $5,000,000 $2,500,000 $2,000,000 $500,000 —
+6% Revenue Only $5,300,000 $2,500,000 $2,000,000 $800,000 +60%
−5% COGS Only $5,000,000 $2,375,000 $2,000,000 $625,000 +25%
−5% Overhead Only $5,000,000 $2,500,000 $1,900,000 $600,000 +20%
All Three Combined $5,300,000 $2,375,000 $1,900,000 $1,025,000 +105%
$500K → $1,025,000 net profit +$1.575M enterprise value at 3× multiple

A 6% revenue increase alone is a 60% jump in net profit. A 5% COGS reduction adds 25% more. A 5% overhead reduction contributes another 20%. When all three happen simultaneously, the result isn't additive — it compounds. The outcome is 105% more profit than where you started.

On a $5M baseline, that's $525,000 in new annual profit. At a conservative 3× valuation multiple, that's $1.575M in enterprise value added to your business — before spending a dollar on new customer acquisition.

*Based on a $5M ARR business at 10% net margin. Scales at any revenue level.

$525K
In new annual profit. From what's already in your business.
Not from new customers. Not from more ad spend. From what's already there — just never optimized.
Why This, Why Now — The 2026 Economic Reality

The macro environment makes this offer more urgent, not less.

Every economic condition unfolding in 2026 makes the diagnostic sprint more valuable
and the traditional hiring model harder to justify.
Companies that act now will look back in 90 days and wonder why they waited.

Persistent Through Q2 2026
Tariff-Driven COGS Inflation

US tariff expansions are embedding 3–8% COGS increases. Most SMBs haven't renegotiated vendor contracts since before the tariffs hit. The savings are sitting in plain sight — unclaimed.

Sprint focus: COGS lever — fastest time-to-proof
Stagflation Dynamics
High Costs, Softening Demand

Sticky inflation with slowing demand creates a margin squeeze from both sides simultaneously. Revenue growth is harder. The companies that survive Q2 2026 optimize what they already have.

Sprint focus: all three levers — compounding effect is the answer
CFO-Level Gatekeeping
Headcount Freezes & ROI Gates

CFOs now require math before headcount approval. Traditional candidates can't answer with specific numbers. The Sprint Entry answers it — with a dollar figure and milestone structure — before any commitment.

Sprint positioning: self-funding from day one — clears the CFO gate
Visible & Actionable in 2026
Overhead Bloat From the Growth Years

SaaS stacks that expanded unchecked 2021–2023. Processes built for a $2M company running at $8M. AI augmentation sitting dormant. The overhead audit alone often uncovers more than CEOs expect.

Sprint focus: overhead lever — highest-surprise finding
Board Pressure Without an Exit
EBITDA Language Has Gone Mainstream

Even companies not contemplating a sale face EBITDA pressure from boards reset to profitability-first after 2022. The Sprint produces net profit and EBITDA projections with real numbers — exactly what every QBR demands.

Sprint output: board-ready EBITDA modeling with projections
Pricing Last Touched Pre-Inflation
Revenue Plateau, Untouched Pricing

B2B businesses that grew fast and never revisited pricing are leaving 33%+ deal value on the table. Pricing that made sense at 2022 cost structures is dramatically under-optimized today.

Sprint focus: revenue lever — pricing is often the highest-ROI finding
Who This Is For

You're reading this for a reason.
Here's what that reason looks like.

This page was built for four audiences. Each has a different question. Each has a specific answer here.

For the CEO / Founder
You need a growth leader. You need it to work. Fast.

You've been through this — the senior hire who knew marketing but not margins, the consultant who produced a deck instead of results. The Sprint Entry changes the terms: measurable financial proof before the permanent commitment. You see the diagnostic, the roadmap, and the P&L movement in real time — and then you decide.

"I need someone who understands the relationship between marketing, COGS, and net profit." This is that person.
For the CFO / VP Finance
The math has to work before headcount gets approved.

You're not opposed to a senior growth hire — you're opposed to one that can't demonstrate ROI before ramp-up ends. The Sprint Entry was designed for you: a flat fee, a reclaimable profit target agreed in advance, weekly P&L reporting, and a binary milestone gate. The sprint fee can optionally be held in escrow — a structure you can present to any board.

"Show me the ROI model for this hire." The Sprint Entry is the ROI model — with real numbers and milestone triggers approved before day one.
For the Hiring Manager / Recruiter
Your candidate needs to clear the CEO and the CFO simultaneously.

Strong candidates keep missing because they can't speak both languages at once. The Risk Reversal offer answers both objections at once — removing the CEO's fear of a bad hire and the CFO's need for justification. The candidate who walks in with this structure is a different category of conversation.

"I need a candidate whose first move is measurable profit, not a listening tour." This offer makes that the literal contractual structure.
For the Board / Investor Representative
You want EBITDA improvement. Tracked. Now.

The company is generating revenue but compressing margins. You've recommended growth leadership; they're hesitating on cost. The Sprint Entry resolves the hesitation: diagnostic cost is recoverable in the first 30 days. The output — EBITDA improvement projection with prioritized roadmap — is exactly what you need for the next board meeting.

"We need margin improvement, not just top-line growth — reported in language we recognize." This engagement is structured for exactly that.
Three Levers. One Compounding Outcome.

The profit was already there.
You just needed a system to find it.

Each lever targets a different financial pillar. The methodology for identifying and unlocking each one draws from over 120 specific diagnostic points — the detail of which is reserved for the Profit Audit conversation, to protect the integrity of the process.

Revenue Lever
+6%
Top-Line Growth

Hidden in your existing funnel are conversion gaps, pricing misalignments, and dormant customer segments that no one has systematically optimised. You don't need more traffic. You need more from what you already have.

On a $5M baseline: +$300,000 revenue  |  +60% net profit
COGS / Cost of Sales Lever
−5%
Cost of Delivery

Every dollar saved in your direct delivery costs goes straight to the bottom line. Vendor relationships, delivery workflows, technology stacks — most companies haven't formally reviewed these in years. The savings are there. They're just unclaimed.

On a $5M baseline: +$125,000 to bottom line  |  +25% net profit
Overhead Lever
−5%
Operational Efficiency

Growing companies accumulate overhead. Tools you stopped using. Processes that made sense at $2M but are bloated at $8M. AI augmentation opportunities sitting dormant. The overhead audit alone often uncovers more than CEOs expect.

On a $5M baseline: +$100,000 freed  |  +20% net profit
The Compounding Effect When all three move together
105%
Net Profit Increase
$525K
Additional Annual Profit
$1.575M+
Enterprise Value Added
The Urgency Is Real

Every month you delay
is a month of
profit left behind.

This is the part most consultants won't say out loud. The cost of waiting isn't abstract — it's a specific, calculable number that compounds every single month you don't act on the opportunities already inside your business.

✗

Every month your conversion funnel runs unoptimised, you're leaving $20,000–$75,000+ on the table at $5M revenue. Not theoretical. Calculable.

✗

Every month vendor contracts go unreviewed, costs you've forgotten about keep compounding. Most companies find 3–7 line items in the first audit that nobody consciously approved continuing.

✗

Every month without a senior growth partner who understands your full P&L, overhead and COGS grow proportionally with revenue — because nobody is watching them independently.

✗

Every month spent interviewing candidates who don't understand the relationship between marketing and margin is a month your competitors with better financial discipline pull further ahead.

Hidden profit left uncaptured per month (avg. $5M business)
$43,750
That figure represents 1/12th of the $525,000 annual compounding improvement the framework consistently surfaces. It's sitting in your P&L right now. The only question is when you decide to go find it.
"Okay. So what's the actual risk of saying yes to a call?"

Fifteen minutes. That's it. On that call, you'll walk away with at least one specific, actionable profit opportunity identified for your business — regardless of whether we work together. No pitch deck. No hard sell. Just the math, applied to your actual numbers.

The only thing that should make you hesitate is if your business is already perfectly optimised across every revenue, COGS, and overhead line item — and in 20 years of doing this, I have never encountered that company.

Book the free 15-minute call →
Is This the Right Fit?

This model was built for
exactly this type of company.

The Risk Reversal isn't for everyone — and that's intentional. It produces the most dramatic, visible results in a specific business profile. See if yours fits.

01
$5M – $20M Annual Revenue

Enough complexity to surface meaningful compounding opportunities. Enough agility to implement within 90 days. The math produces its most dramatic results here.

✓ High Optimization Potential
02
Currently Hiring for Growth or Marketing

You have budget allocated and know you need senior growth leadership. The Risk Reversal transforms that budgeted hire into a self-funding investment with a measurable ROI timeline.

✓ Budget Already Exists
03
Founder-Led or Investor-Backed

Founders understand net profit instinctively. Investors speak enterprise value. The Risk Reversal delivers mathematical proof before any long-term commitment is required from either side.

✓ Built for P&L-Fluent Leaders
04
Tired of Hires That Miss the Bottom Line

If you've thought "you don't understand what I need" in an interview, this conversation will feel like a relief. Every recommendation is anchored in P&L impact — not vanity metrics.

✓ ROI-First Mindset
05
Ready to Move in 90 Days, Not 9 Months

The Sprint produces real diagnostic output and real P&L movement — not a strategy deck. Every stage is built for execution, tracked against agreed numbers, with a clear financial outcome defined upfront.

✓ Implementation-Ready
06
Hiring for Brand, Demand, or GTM Leadership

The role may be Head of Brand or VP Marketing — not a P&L turnaround. The Sprint still applies: the diagnostic reveals where commercial architecture and channel mix are underperforming.

✓ Breadth Across Brand & Demand
07
Need Systems, Not Just Strategy

The role requires someone who builds the operating system — demand engines, channel playbooks, AI-native workflows, attribution frameworks, and growth rhythms the team can run independently.

✓ Operating System Builder
08
Comfortable with P&L Transparency

The diagnostic requires financial access, protected by strict NDA. A scoped Phase 0 audit is available first if you'd prefer to validate the framework before sharing everything. Trust is built in stages.

✓ NDA-Protected Process
The Full Engagement Path

Every gate must be earned.
None are assumed.

If the Sprint delivers, a 90-day implementation engagement opens. If that delivers, a permanent role is on the table. Each stage is a separate decision — triggered by results, not by goodwill.

01
Days 1–30  |  The Sprint
Forensic Diagnostic — Proof of the Methodology

A structured deep-dive audit across Revenue, COGS, and Overhead under mutual NDA. Agreed financial target. Flat fee. Weekly P&L reporting. Everything produced is yours to keep regardless of outcome. This stage has no implied next step — the milestone either delivers or the engagement closes here.

120+ analysis points — methodology reviewed on the Profit Audit call
02
Days 31–90  |  Implementation Bridge (if Sprint milestones are met)
Activation & Compounding — Proof of Execution

If the Sprint delivers its agreed financial target, a 60-day implementation engagement opens — terms negotiated at that point, based on what was demonstrated, not promised. Revenue optimizations, COGS reductions, and overhead improvements are deployed in sequence. Weekly KPI reporting continues against the same baseline. By day 90 from the Sprint start, the compounding effect is visible and measurable.

Engagement terms defined after Sprint close — not before
03
Post Day 90  |  Permanent Role (if the full engagement delivers)
The Hire Conversation — Earned on Evidence

If both gates deliver, the conversation about a permanent senior growth role opens with 90 days of demonstrated performance inside the specific business already on the table. Compensation, scope, and structure are negotiated then — anchored in a track record you've witnessed directly, not inferred from a résumé. That's a fundamentally different conversation for both sides.

Lindsay Miranda-Gill
Brand Strategy · Demand Generation · Go-to-Market Architecture · P&L Ownership · Fractional CMO/CRO
Lindsay Gill
📧 lindsay@lindsaymirandagill.com 🔗 LinkedIn Profile 📄 Download Resume 📍 Toronto, ON (Remote-first)
20+ years in B2B & B2C growth leadership
Brand strategy, positioning & go-to-market architecture
Demand generation · funnels · channel systems · paid media · CRO
Full P&L ownership · margin improvement · pricing strategy
Cross-functional leadership: marketing, finance, product, sales, ops
AI-native workflows · growth operating systems · attribution
Menture Inc. — Founder & Lead Strategist
B.Comm Marketing, Ryerson University
The Full Picture

Twenty years of growth leadership across B2B and B2C — brand strategy, demand generation, go-to-market architecture, full P&L ownership, and the cross-functional work that ties all of it together. Roles spanning Head of Growth, Marketing Director, and Fractional CMO/CRO across companies from early-stage to $20M+ revenue. The common thread: building systems that produce compounding results, not one-off campaigns.

Brand and go-to-market: positioning frameworks, ICP definition, channel strategy, and omnichannel execution across acquisition, activation, and retention. Demand generation: end-to-end funnel ownership, paid media, SEO and CRO, lead scoring, attribution modeling, and the operating rhythms that make channel performance predictable. AI and systems: growth operating systems and AI-native workflows that eliminate the drag of starting from scratch each quarter.

The Optimization Compounding framework at the centre of this offer came from one observation made across hundreds of engagements: the companies leaving the most money on the table aren't under-marketing — they're under-optimizing what marketing already produces. That's not a theory. It's the output of a methodology refined across two decades of P&L accountability.

$5K+
Avg. reclaimable profit per month surfaced per diagnostic
33%+
Avg. deal value increase from pricing & funnel optimization
40%
Reduction in lead-routing time via AI workflow implementation
One Call. Real Numbers. No Obligation.
Free 15-Minute Growth Sprint Call

No pitch deck. No pressure. I'll apply the diagnostic framework to your actual P&L and identify at least one specific, quantified opportunity on the call. If the Sprint makes sense, we define the target, scope, and fee. If it doesn't, I'll tell you directly — and you still leave with something actionable.

One quantified profit opportunity identified — free, on the call.
We agree on whether a 7, 14, or 30-day Sprint is the right scope.
No role discussed. No salary mentioned. Proof comes first.
Book Your Free Growth Sprint Call 15 minutes · Flat fee · Mutual NDA